Turn every digital interaction into a conversion

with Conversational UI & Agentic Web

The web is becoming more conversational and increasingly driven by AI. Customers can ask for what they need instead of navigating websites, comparing pages and searching for answers themselves.

Groundfog makes your digital experience ready for this shift. This is the agentic web, where AI understands intent, navigates information and helps people make decisions. Groundfog puts your brand at the centre of that conversation, making your content, knowledge and brand logic accessible to AI agents so they answer with confidence and guide customers to the right next step.

You set the guardrails. AI handles the conversation.

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Convert Smarter

Turn customer intent into action. AI understands what people need and guides them to the right next step.

Stay Relevant

Be there when decisions happen. Equip AI agents to represent your brand consistently across every conversation and channel.

Keep Control

Give AI room to act, without giving up control. Define the knowledge, rules, and guardrails that shape every interaction.

Why static websites lose customers

Customers no longer want to navigate their way to an answer. They want to express what they need and get there directly.

Yet most digital experiences are still built around pages, menus, forms and fixed journeys, designed for navigation, not intent. As customers move to AI-driven conversations, this creates friction at the very moment decisions are made: more drop-offs, more support demand, and fewer opportunities to turn intent into action.

The conversational front door to the Agentic Web

The new customer experience starts with intent, not navigation.

Customers simply say what they need. AI agents understand the request, access the right knowledge and tools, and respond in context, adapting the conversation as the customer moves forward.

Conversational UI & Agentic Web lets you:

  • Turn intent into action: replace menus and forms with natural, adaptive conversations
  • Orchestrate AI: connect specialist agents, tools, search, and knowledge behind one interface
  • Personalise in the moment: use context to make every response more relevant
  • Stay visible to AI: optimise your content for AI discovery and citation through GEO
  • Keep control: define the knowledge, rules, and guardrails AI operates within

1.2M+ pages. 4 AI agents. One personalized answer.

Enterprise content is only valuable if customers find the right answer fast. For siemens.com, Groundfog built a multi-agent AI solution where specialized agents interpret intent, search 1.2 million+ pages, apply enterprise guardrails, and orchestrate the response.

The result of multi-agent orchestration: a compliant, on-brand customer experience that scales across the entire content estate.

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Rethinking the customer experience with AI

What if every customer felt like the digital experience was made for them alone? AI brings that within reach: anticipating needs, connecting context across touchpoints, adapting in real time. But potential alone is not enough. AI has to be used responsibly, and that principle shapes how we approach every project and solution we deliver.

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OUR AI PRINCIPLES

Empower your digital strategy with Groundfog

Let’s discuss how we can help you optimize experiences, drive conversions, and boost engagement. Our experts are here to support your journey to a smarter, faster, and more personalized web presence.

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Quick answers for your business

What is Conversational UI & Agentic Web?
Conversational UI & Agentic Web is Groundfog’s integrated approach to the next generation of digital customer experiences. Customers express what they need in natural language, while AI agents understand their intent, access the right knowledge and tools, and guide them to the next best step.
What does this mean for our customers?
Customers no longer need to know where to click or what to search for. They simply express their intent, and the experience adapts around their needs — answering questions, connecting information, personalising interactions and, where permitted, taking action on their behalf.
Is this just an AI chatbot?
No. Groundfog combines a conversational experience with an agentic layer behind it. AI agents understand intent, orchestrate specialist agents and tools, access business knowledge and systems, and adapt the conversation continuously. The goal is to turn customer intent into meaningful action.
How does Groundfog keep AI on brand?
You define the knowledge, rules, tone and guardrails that shape the experience. AI operates within these boundaries, while critical decisions and actions can remain under human control. This enables autonomous interactions without giving up governance.
Can it integrate with our existing digital landscape?
Yes. The solution connects with existing content, knowledge, search, APIs and business systems. Groundfog brings these capabilities together into one conversational experience rather than requiring a complete replacement of your existing landscape.
How does the solution make our brand visible on the Agentic Web?
Groundfog helps your brand participate across the AI-driven customer journey. Content can be optimised for AI discovery and citation, while the conversational experience allows AI agents to interact with your knowledge and services directly. This makes your brand not only discoverable, but conversational and actionable.
Can AI agents take action for customers?
Yes. Where systems, permissions and business rules allow it, AI agents can go beyond providing information and use connected tools or services to complete tasks. The actions available to agents are defined by your governance and guardrails.
How do we measure the impact?
The solution can be measured against business outcomes such as engagement, task completion, conversion, response times and support demand. These insights allow the experience and agent behaviour to be continuously improved.